Pilar Puyana
U.S.-raised, Barcelona-based, international marketing specialist.
My experience
Klett World Languages
Marketing Project Manager
January 2025 – Current
Marketing Specialist
June 2023 – January 2025
In my current role at KWL, I manage CRM data-quality initiatives across our key state markets, identifying gaps and prioritizing fixes to strengthen the sales pipeline ahead of major bidding and proposal seasons. Working closely with the CRM technical administrator, I lead cross-functional projects to clean and enrich our data, define requirements, and build the lead generation systems and outreach workflows that drive pipeline growth.
I also own market research projects from scoping through delivery. I present my findings and recommendations to the Marketing Director, helping to inform product development and executive decisions.
Deusto Business School
International Marketing
February 2020 – May 2023
I developed and executed the integrated marketing plan for postgraduate programs across North, Central, and South America, managing an annual budget of €170,000 and driving a 76% increase in international student enrollment from 2021 to 2022.
I oversaw both online and offline marketing initiatives, including third-party educational platform promotions, web content and design, brochure and roll-up creation, and international recruitment fair participation.
My education
Across five cities in four countries and various disciplines.
Master’s in European and International Business Management
September 2018 – January 2020
University of Deusto, Bilbao, Spain
Audencia Business School, Nantes, France
University of Bradford, Bradford, UK
Bachelor of Arts in Spanish and Latin American Studies
August 2014 – May 2018
Vanderbilt University, Nashville, USA
Semester abroad at La Universidad de Sevilla
And other skills I’ve picked up along the way
CRM
Zoho CRM, Salesforce
Email Marketing
Zoho Campaigns, Vertical Response, Mailchimp
Design
Canva, Wordpress, InDesign basics
And more…
Zoho Survey, Zoho Desk, Google Suite, HTML basics
In my spare time…
… I’m typically reading, here are some of my recent favorites.
I Who Have Never Known Men
Jacqueline Harpman
We All Want Impossible Things Catherine Newman
I speak…
… a few languages, some better than others.
Spanish, Native
U.S. English, Native
Catalan, B2
French, B1
Call or Whatsapp me
+34 675 330 116
Email me
pilar@pilarspuyana.com
Or find me on LinkedIn
